I worked on two different campaigns for Mucinex, which were done at Wild Canary. Both campaigns targeted seasonal allergies, putting an emphasis on pollens, dust and other natural allergens. My part was in designing, laying out and rendering the environments. Working with illustrators at the studio, I created background and vegetation assets that were populated with instancing and Maya paintFX scripts. The grass is geometry rather than fur so it could get that toonish shading and form. I could also use Maya Artisan scripts to control the layout. The art direction was aiming for a mix of 3d and cell art look, and we followed the client’s wish for a very saturated palette with an abundance of allergen sources. We had a small team working on this.