Fuel TV


I did this identity tag for Fuel TV while at Brand New School. The budget was cut off, literally, before we had much to show yet the spot was well under way. We worked with a skeleton crew on this, and accepted a rate cut because we really wanted to see this spot through. I did the initial camera work, some modeling, and lighting. I also designed the skateboard park shaped end tag. The initial project was much more ambitious, with more shots and character animation, but unfortunately things were pared down to this lonely skater in a lonely futuristic cubic world.